How i helped

Over the past three years, I worked as a mid-level graphic designer for a luxury sports start-up. Collaborating closely with the marketing team, I developed designs for marketing, digital and print campaigns that effectively conveys the brand's personality.

I collaborated closely with my creative director on x6 studio & lifestyle photoshoots, where I created a comprehensive shoot plans to compile my creative vision.

Royal Albartross

Art direction

  • Studio photography

    Building upon this initial planning, I closely collaborated with our external photographer, studying product details, desired angles, and lighting preferences, while discussing logistics and prop requirements. Post-shoot, I managed the post-production phase, assisting with image selection, retouching, and final output to ensure the best photos were optimised for their intended mediums.

  • Lifestyle photography

    I had the privilege of managing numerous lifestyle and on-course photoshoots, which provided an excellent platform to showcase the beauty of the golf course and align with our branding and marketing goals. This process involved pre-production planning, where I planed angles and outfits, coordinated logistics, secured permissions, organised photographers, and identified optimal locations and angles for captivating shots.

  • Limited editions

    I led the creative decision-making process of several limited edition product launches. Post-shoot, I played a role in the post-production phase, assisting with image selection, retouching, and editing to ensure optimisation for social media, print, and point-of-sale materials.

  • Functional photography

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

During my time as part of the marketing team, I played a pivotal role in shaping the brand's direction through a captivating brand video. Our goal was to invigorate the brand and generate excitement that would set us apart from our competitors. To achieve this, I closely studied the objectives, key messaging, and visual style we aimed to convey, ensuring that the storyboard I developed seamlessly aligned with the brand's new and thrilling identity.

2022 brand video

The Royal Albartross logo needed to be redesigned as Its original long-form logo has many restraints for digital and print signage uses.

I gathered inspiration by researching current design trends in the sports industry. I looked at logos of successful sports brands and noted the elements that made them look modern and dynamic. I sketched out several rough concepts on paper, I played around with different shapes, fonts, and iconography to translate movement and energy.

Logo rework

I incorporated a dynamic graphic that symbolised motion and athleticism to infuse a sporty element - what better inspiration than the animal we’re named after?

Logo inspiration

  • Seasonal catalogues

    As a designer, I was responsible for creating seasonal catalogues that showcased our brand's latest collections in a visually captivating and informative way. Understanding the key themes, inspiration, and design direction for the season is the basis of my approach.

  • Cross platform design

    When designing catalogues, I prioritised mobile devices, considering the importance of mobile browsing and the need for an optimised user experience. I created a responsive layout that adapted seamlessly to different screen sizes, ensuring intuitive navigation and easy access to information. The design emphasised cleanliness, legible typography, and ample white space to enhance readability and visual appeal on mobile screens.

  • Incorporating design

    Using InDesign, I combined my photography assets with engaging copywriting to create cohesive and enticing spreads. I ensured that each page showcased the products effectively, highlighting their unique features and benefits.

I curated our organic and paid social designs by strategically selecting and arranging visually appealing content, leveraging cohesive branding, optimising for platform-specific requirements, and balancing engaging imagery with persuasive messaging. This approach ensured a consistent brand presence while effectively targeting our audience, maximising organic reach and paid conversion potential.