Art direction
Over the past two weeks, I've been immersed in an exciting branding project for an emerging record label. During this time, I've crafted and produced the entire concept,
From the initial brainstorming sessions to designing the visual elements and curating the brand's message, this project has been a labor of passion and dedication.
This project is still ongoing. The first EP is expected to print in early 2024, followed by a second shortly after.
Orbitron audio is a dynamic ambient house record label that is on the brink of an exciting evolution. While firmly rooted in the ambient house genre, the label is poised to expand its horizons and venture into an array of diverse musical genres.
Record label
oh boy, not another one…
With a commitment to innovation and a forward-thinking approach, Orbitron audio is set to become a melting pot of musical styles, offering a captivating auditory experience for a broad and discerning audience.
(orb) i (tron)
The main issue i encountered was creating a blend between the imagery the name ‘orbitron’ exudes. Shape was the main focus. orb (soft) and tron (sharp/hard).
A spherical O merged into a hard A provides a minimalistic brand logo with a modern futuristic style.
Theme 3
Minimal
Theme 4
trendy
Theme 1
futuristic
Theme 2
memorable
Space: cold, yet clean
The brand colours of Orbitron audio are thoughtfully chosen to mirror the serene and muted tones of space as observed from our planet. Inspired by the tranquil and ethereal colours of the cosmos, such as fluorescent whites and dark greys, these hues evoke a sense of cosmic wonder and serenity.
By incorporating these shades into the brand's visual identity, Orbitron audio captures the mystique and beauty of the universe, inviting its audience to embark on a cosmic auditory journey, much like gazing into the night sky.
coming to a galaxy near you.
Print material
branding.
Printed materials align with the minimalist branding, I prioritised simplicity, functionality, and a clean aesthetic. The tote bags feature a monochromatic colour palette, with our logo placed loud and clear for all to see.
With the business cards, I aimed for an uncluttered design, showcasing only essential information with a focus on whitespace, geometric shapes and a sans-serif typeface, embodying the elegance of minimalism. These design choices aim to convey the core values of our brand while providing a sleek and cohesive visual identity.
Self titled debut of orbitron audio
EP - 1
First EP launch
self titled.
The first EP design for Orbitron Audio was a self-titled design that focused on creating an impactful and unique centrepiece logo for this special occasion. I wanted this EP to be a standout representation of the brand, and we recognised that a self-titled release offered a perfect opportunity for a bold and distinctive design approach.
Consistent themes
self titled.
The intention was to make a memorable and iconic first impression while retaining the minimalist aesthetic that was integral to Orbitron Audio's branding. This one-time design approach aimed to set a powerful precedent for the EP and establish a unique identity for the release.
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Idea 1: space
In developing branding directions for Orbitron Audio, I explored two distinct themes to encapsulate the essence of the name. The first direction draws inspiration from space, reflecting the idea of celestial bodies orbiting in the cosmos. It leverages cosmic imagery, deep blues, and cosmic textures to create a sense of vastness and mystery.
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Idea 2: mech
The second direction takes a more mechanical approach, influenced by the "tron" in Orbitron, suggesting a fusion of technology and futuristic aesthetics. It incorporates sleek lines, metallic elements, and a cyberpunk-inspired palette to evoke a sense of modernity and innovation.
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EP logo & cover drafts
To bring this theme to life, I began by researching space-related visuals, such as galaxies, stars, and nebulae. I then created a variety of logo concepts and artwork. The logo designs incorporated celestial elements like orbiting planets and cosmic trails, while maintaining a minimalist and modern aesthetic. The artwork featured dark tones, cosmic patterns, and geometric shapes, evoking a sense of otherworldly wonder. By offering multiple logo and artwork options, I provided Orbitron Audio with a range of choices to select the designs that best resonated with their vision and brand identity for the self-titled EP.
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Brand logo drafts
It took time and experimentation to create logos that struck the right balance between minimalism and a futuristic vibe. Achieving this delicate equilibrium required multiple iterations and refinements. I had to explore various design elements, color schemes, and typography styles to ensure the branding felt fresh and contemporary while remaining true to the brand's minimalist ethos. The struggle to find the perfect design showcased the commitment to creating a unique and visually appealing identity that aligned with Orbitron Audio's desired image in the competitive music industry.
Plenty more to come
I've been commissioned to design another EP for the brand. I'm excited to build upon the foundation we established and create another EP cover that resonates with the brand's aesthetic while ensuring it stands out in the music industry. Maintaining a cohesive and visually compelling identity will remain going forward.
Theme 3
colourful
Theme 4
fun
Theme 1
fantasy
Theme 2
experimental
